Through crisis and challenges, B2B marketers have responded with resilience and resolve. Through unforeseeable twists and turns, B2B marketers showcased insight and agility. When their organizations needed them most, B2B marketers have responded, are responding and will respond with innovation and inspiration.
This is the reason for and guiding spirit behind the Drum’s first annual B2B WorldFest, developed in partnership with Stein IAS. WorldFest celebrates the best thinkers and doers. Explores the convergence of creativity and technology, of strategy and culture. Investigates the transformations that will shape the future.
If B2B is your world, WorldFest is your event.
敏捷性。这个时代的营销口号。创造力能否应对敏捷性挑战？让我们给他们安排一分钟的简短比赛！
Created by Nick Entwistle at The...阅读更多
As B2B marketers seek to pick up the pace of growth now and into the new year, what do their growth agendas look like? What are the measures and markers of growth today? How is growth...阅读更多
The pandemic has been the digital transformation accelerant of the decade, literally forcing businesses to do in months what hasn’t been accomplished in the decade prior. And forcing...阅读更多
B2B has as much of a role to play in BLM as its consumer parts in adland. The industry recognizes the stunning lack of diversity in the advertising industry and the need for change...阅读更多
多量子阱。SQL数据库。萨尔斯。B2B营销人员精通各种口味和颜色的线索。在这节课中，让我们开始寻找EQL——一个情感上合格的领导。论文。。。阅读更多
Covid-19会成为科技的转折点吗？历史证明，任何危机都会出现新的机遇和做事方式。同时，商业也受到限制。。。阅读更多
We’re already up to our necks in data. So, what are the smart, achievable approaches to connecting with and staying close to customers? From intent data to privacy and regulatory...阅读更多
What does the future of work look like? How do you shape, cement and leverage company culture through difficult times? From space and place, to culture and collaboration, to relevance...阅读更多
数字加速正在影响B2B营销的方方面面-从创意和内容体验的想象和交付，到如何利用数字渠道与。。。阅读更多
