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Brand strategy

Latest marketing and advertising news for Brand strategy, including insights and opinions.

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How advertisers should prepare for the cookie-less future

Brand strategy

Can Dr Martens and Brewdog keep their brands intact as they float on the stock market?

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How to build brand love and why it matters now

TikTok

'Don't make ads, make TikToks': TikTok opens brand-facing wing

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Webinar: digital strategies for a post-lockdown world

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Are brands getting it right during lockdown? Here are 10 examples of brands upping their game

Brand strategy

The Drum and FT reveal nominees for Brand Investment Award celebrating best brand-builders

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Free whitepaper from Oracle: a step-by-step guide to growing your business

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How LadBible, Buzzfeed and other 'new age' publishers are combining data and content to thrive

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Why brands are struggling to maintain consistent branding and messaging in the digital era

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Halloween: How brands can harness a unique opportunity to engage audiences

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The Drum meets Carley Faircloth, global VP and MD: Freeman EMEA’s newest rockstar leading their...

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Marketers should focus on brand metrics when it comes to building long-term brand strategy

The Drum Network

Six strategies to ensure your brand outthinks the competition

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Small agencies should look to international markets in their business development plan

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Owning your message means more than brand safety – it also means brand suitability

marketing

Senior marketers failing to place enough emphasis on organisation's strategic goals, research...

More From our Open Mic Members

From our Open Mic Members

White Bear

Bacardi & White Bear are spilling challenger brand secrets at an open access event