不要错过我们的颁奖截止日期

2022年1月25日至27日

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一月二十五日至二十七日

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2021年,随着企业寻找数字和技术创新,以适应行业的巨大变化,商业模式发生了巨大变化。然而,许多企业的全部潜力还远未实现。许多行业在2021年经历的反复试验,让我们对这一急剧变化的趋势有了更深入的了解。这就是为什么我们的年度预测节重新引导行业走向前瞻性的、可持续的增长。2022年的预测将在1月举行的为期两天的虚拟庆典上公布。这将致力于解决一些最大和最紧迫的问题,人们目前正在努力解决。在这个独特的系列中,每一场演讲都将以《鼓》独特的风格,以引人入胜的形式呈现有力的主题内容。金莎官网对于我们的合作伙伴来说,这是一个推动行业向前发展的机会,为那些在最关键的一年需要专家建议的营销人员的生活增加价值,因为行业正在以新的、有趣的方式复苏。

As marketers we often find ourselves in a decision-making battle between brand and demand (gen). But what if we could do both, at the same time, in one campaign? 2022 will be the year when marketers can realize that dream as commerce marketing goes hybrid. Find out how to activate a successful strategy that meets both those essential soft brand measures and the hard data metrics<\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-01-11T12:18:00+00:00","is_published":true,"id":"530","partnersCount":1},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"predictions","session_id":16,"title":"The big agency opportunity: social and search as performance-first media agency superpowers","start_date":"2022-01-27T08:00:00+00:00","end_date":"2022-01-27T09:00:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"

The online customer journey has never been more complex but agencies that can translate this for brands will thrive. An agency that understands the role that both search and social have in driving success for performance media are future-proofing their strategy. But what does a nimble, future-proofed agency look like? This session will profile dotMATTER journey to success and get under the hood of how they are working alongside platforms, by being a Facebook Business Partner, to scale up this opportunity.<\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-01-11T12:31:00+00:00","is_published":true,"id":"531","partnersCount":1},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"predictions","session_id":16,"title":"The Drum Network: Agencies of the future","start_date":"2022-01-27T08:00:00+00:00","end_date":"2022-01-27T09:00:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"

Agencies are proud drivers of change, introducing not just new technologies and creative ideas but ways of working and business models that go on to shape the working world. They're also by nature nimble, changing quickly in response to changes in the landscape. What does the agency of the future look like? Distributed over the world? Employee-owned? More deeply integrated with clients? This panel will explore these new horizons.<\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-01-11T12:48:00+00:00","is_published":true,"id":"532","partnersCount":0},{"status":"upcoming","labels":[],"is_ungated":false,"festival_url":"predictions","session_id":16,"title":"Hype versus reality: top futurists call bullshit on today\u2019s marketing trends","start_date":"2022-01-27T08:00:00+00:00","end_date":"2022-01-27T09:00:00+00:00","link":null,"description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"

For every metaverse there is a Second Life. For every no-alcohol beer trend there is dry or ice beer fad. For every QR code, there is \u2013 well, those actually worked out fine. It just took longer than expected. With the marketing world moving at fast forward, how do we decide which trends to stop and watch? To answer this very question, The Drum has assembled the industry\u2019s top futurists to sus out what will truly be impacting the marketing and advertising industry five years down the road<\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2022-01-11T13:01:00+00:00","is_published":true,"id":"533","partnersCount":0}],"eventAttributes":null,"relatedEvents":null,"eventStatus":null,"topicSelected":"all"}">

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