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随着大坝的增长而加强

by Lucy Campbell-Woodward

September 1, 2021

关于管理不断增长的业务最难的事情是什么?毕竟,它必须是一个很好的问题。更多客户,更多产品线,更多机会 - 更多收入。而且,更多的工作,以及更好的组织和更正式的方法。

当企业遇到快速增长或改变时 - 在大流行期间有许多人 - 有时可能觉得自己在飞机处于起飞中间时试图铺设跑道。

It can be tempting to simply focus on the ‘business end’ of the operation – making the sale, getting product out of the door – but failing to pay attention to how your business is keeping up with its potential customers as well as existing sales is storing up problems for the future.

为什么它必须是实时的

目前需要做出球队的一个极端例子是占据大流行的供应链问题。最值得注意的是,也许是2020年代的热门控制台供应,Playstation 5.许多零售商计划储存,但分销问题意味着可用性完全是很健康的。交货日期不断变化,不同时间的控制台的不同版本可以在不同的时间提供,客户可以在一个游戏捆绑包中购买,但不是另一个游戏捆绑。

更新将在社交渠道的零售商和行业观察员逐步交付一分钟。时间又一次,消费者赶到一个声称拥有它库存的网站,通过一个长期结账流程,只发现它根本没有库存。当他们赶到另一个网站被据称有股票的地方时,控制台也被卖掉了。从来没有在线实时信息这么重要。

The upshot was a sense of mass disappointment in the retailers and a lingering mistrust. Even though the supply issues were beyond their control, it felt like the supply of information wasn’t. In fact, keeping up with that amount of dynamic market activity would have been a herculean task for even the most sophisticated retailer, but it does show just how high customer expectations have risen.

这样一个严重依赖数字渠道意味着that accurate and dynamic data is more important than ever. The ever-growing channel landscape, where transactions can happen across social, websites, mobile, connected TV (CTV), instore digital, and more, means the flow of digital assets must be seamless. For businesses with traditionally siloed assets and information, this can prove nearly impossible to achieve – and certainly not at the speed today’s customer demands.

所有资产,一切都在一个地方

对于许多公司来说,解决方案在于实施一个Digital Asset Management system, or DAM。Even for those not selling in a ‘blink and you’ll miss it’ marketplace, the ability to update information, add or remove products to catalogues both on and offline, create blogs, share assets with partners and agencies and benefit from automation is critical.

TheDAM does what it says on the tin。它集中并对所有商业的数字资产进行分类,因此需要访问它们的高管可以轻松实现。它还可以管理工作流和权限,因此有权改变图像或产品描述的人可以在不等待批准链的情况下进行。大坝还允许通过标记资产的自动化,因此其他系统,客户关系管理(CRM)系统或内容管理系统(CMS)可以自动集成资产 - 例如电子邮件或社交媒体广告系列。

很容易看到,在谈到客户面前的信息时,大坝系统如何如何提高公司的效率,但它也是商业保护盔甲的重要组成部分。通过自动管理信息 - 除了日期资产中,例如 - 公司可以避免遵守违规行为和许可纠纷,这两次都是严重的流失。

While the DAM is only a piece of software, its impact is much further reaching. A DAM system essentially breaks down the information siloes within the business. But, for it to reach its full potential, the human siloes also need to evolve. Companies need to adopt a culture of closer collaboration, both internally and with their partners, to make the most of what the platform has to offer.

当它一体化到泵时,看起来内部重组的想法似乎是不必要的分心。但有效地在现代的电子商务环境中运作,集中和自动化数字资产至关重要。好消息是金沙网址注册DAM系统旨在与您的业务增长和发展,支持它进行必要的变化。

要了解有关DAM系统如何支持您的业务的更多信息,以及您应该服用的步骤为您提供服务,请下载此全面Martech Digital Asset Management指南

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Digital asset management
DAM
内容管理系统
内容管理
综合内容管理
Universal Content Management